by joeybidner88@gmail.com | Jan 18, 2022 | Uncategorized
With expanded text ads going away, we need to dive into the intricacies of responsive ads. There are a lot of subtle particularities that can make responsive great, or if ignored, not so great. The paid search podcast just launched a 3 part episode series focused on...
by joeybidner88@gmail.com | Sep 23, 2021 | Uncategorized
Offline conversion imports play an important role in giving accurate sales attribution from the lead all the way down to the keyword. This is probably the best video I have found so far that outlines the steps to achieve it. I love when I get the opportunity to apply...
by joeybidner88@gmail.com | Aug 19, 2021 | Uncategorized
I am happy to see more granularity added to smart bidding! I am more of a manual bidding kind of guy, but this is encouraging and I look forward to testing it out. Search Engine Land Read the Full Article...
by joeybidner88@gmail.com | Aug 17, 2021 | Uncategorized
This is a really really interesting watch. Kasim Aslam talks about the importance of qualifying leads, to the point of segmenting conversion actions by variable to indicate to google, a high quality, or low quality lead. By excluding the low quality leads from the...
