by joeybidner88@gmail.com | Jan 18, 2022 | Uncategorized
With expanded text ads going away, we need to dive into the intricacies of responsive ads. There are a lot of subtle particularities that can make responsive great, or if ignored, not so great. The paid search podcast just launched a 3 part episode series focused on...
by joeybidner88@gmail.com | Sep 23, 2021 | Uncategorized
Offline conversion imports play an important role in giving accurate sales attribution from the lead all the way down to the keyword. This is probably the best video I have found so far that outlines the steps to achieve it. I love when I get the opportunity to apply...
by joeybidner88@gmail.com | Aug 19, 2021 | Uncategorized
I am happy to see more granularity added to smart bidding! I am more of a manual bidding kind of guy, but this is encouraging and I look forward to testing it out. Search Engine Land Read the Full Article...
by joeybidner88@gmail.com | Aug 17, 2021 | Uncategorized
This is a really really interesting watch. Kasim Aslam talks about the importance of qualifying leads, to the point of segmenting conversion actions by variable to indicate to google, a high quality, or low quality lead. By excluding the low quality leads from the...
by joeybidner88@gmail.com | Aug 17, 2021 | Uncategorized
Some Google Ads news, as of Sept 30th, True View for Action campaigns will be no more and will change to Video Action campaigns. Its main difference is that it includes the discovery ad placements and a responsive ad system. Not a huge deal, but good to know.thanks,...
