What Is Google Shopping?
When your customer searches for a product in Google, Google Shopping Ads are those beautiful tiled images of products at the top of the search engine result. An image appears with text about your product and a direct link to the product page on your website. We can also feature special annotation on the ads to show that the product is on sale, new, available for curbside pickup and even delivery dates.
Google Shopping Set Up
Unlike Google search, Google Shopping requires the setup and optimization of a Product Feed through Google Merchant Center before the ads even begin to be built. Most agencies will leave this up to you without assistance. It can be confusing and the quality of the campaign is dependent on the product feed. Part of my service offering is the assistance and optimization of this feed to ensure an easy setup and perfect campaign.
Reconnect With Visitors
Remarketing is essential in digital advertising as it reconnects customers after they have left your website. Dynamic remarketing takes this to the next level by showing the specific product your visitor viewed and displays it as a reminder on various websites all over the internet. This is a very cost-effective form of remarketing. It is much more difficult to set up and it is rarely offered by agencies. Another benefit of working with an expert freelancer.