As somebody who is more of a manual-bidding kind of guy, I am still always open to learning about how to properly leverage google’s automation strategies to expand my arsenal of tools and prepare for the dreaded day they take away manual campaigns. The guy who invented conversion tracking, bought google analytics and founded the PPC management software (Optmyzr) has a bi-monthly town call group talk and they often focus on automation. This video is pretty great and it dives into a lot of the theories behind how to holistically look at automation. He also teases ideas of his new book which I can’t wait to read.
Featuring Kasim Aslam
Frederick Vallaeys
Ken Chang