It may have just been a lead magnet I fell for fromĀ Search Engine Land, but it’s actually one I enjoyed reading. This SEM ebook on qualifying leads by scoring them based on intent is a great strategy I have often considered but have yet to try. It is always great to get a little nudge to try a new strategy. I think this sort of strategy would be a great fit for B2B clients who have long sales cycles or low numbers of firm leads.

Click Here For the Ebook On Google Ads Lead Qualification