by joeybidner88@gmail.com | Jul 30, 2021 | Uncategorized
Calculation for ROAS goals based on profit margins.I often get into a situation where I need to make changes that could reduce the projected ROAS of a campaign in order to keep up with impressions and get more conversions. Ex: CPC needs to go up due to increased...
by joeybidner88@gmail.com | Jun 30, 2021 | Uncategorized
Probably one of the best episodes of the Paid search Podcasts in a while. We have all been there, you inherit an account with over-segmentation and you have to explain why the structure is hurting the account. The Paid Search Podcast ep 264 on Cannibalization...
by joeybidner88@gmail.com | Jun 17, 2021 | Uncategorized
If you ever get caught in that uncomfortable conversation where you need to walk somebody off the ledge of using the outdated SKAG strategy…here is a great article to arm yourself with sound reason. It perfectly explains why SKAG strategies do not belong in...
by joeybidner88@gmail.com | Jun 3, 2021 | Uncategorized
Probably the most detailed, well described rundown of how the new changes to Broad Match keywords work. Must listen. I Love this spin off podcast from Jason Rothman who we know from the Paid Search Posdcast. If you are not listening to either, you are blowing it!...
by joeybidner88@gmail.com | Jun 1, 2021 | Uncategorized
I’m so glad to see Google Shopping ads continuing to expand. This announcement shows how product feeds can now connect to video ads! Love this and can’t wait to try it out. Click HERE for the Full...
by joeybidner88@gmail.com | May 27, 2021 | Uncategorized
Wow, big change announced for Google Ads customer match, advertisers no longer need 50k in spend to use customer match! Can’t wait to roll this out on more accounts! Also, some cool announcements of a new “performance max” automated campaign type, and great news...
by joeybidner88@gmail.com | Apr 17, 2021 | Uncategorized
Keyword match types have changed A LOT in the last little while. Broad Match Modified is gone, Phrase Match and Exact Match have completely changed and this episode of the Paid Search Podcast covers it perfectly. It has changed the way I approach my keywords and I...
by joeybidner88@gmail.com | Apr 1, 2021 | Uncategorized
I found this excellent article and video outlining how to get those beautiful star reviews on your google shopping or text ad campaigns. Paid search people give it a read! How to Set Up Google Customer Reviews for Your Ecommerce Shopify Store...
by joeybidner88@gmail.com | Mar 30, 2021 | Uncategorized
Google shopping is one of the most powerful digital advertising platforms for eCommerce, and if you have dabbled in it, you know it is VERY different from google text ads. I highly recommend this book from Andy Splichal, Make Each Click Count. It walks a beginner...
by joeybidner88@gmail.com | Mar 17, 2021 | Uncategorized
Ad customizers are an amazing way efficiently make customized ad copy tailored to the user. This video blew my mind when I came across it and I continue to come back to it....
