Google shopping is one of the most powerful digital advertising platforms for eCommerce, and if you have dabbled in it, you know it is VERY different from google text ads. I highly recommend this book fromĀ Andy Splichal, Make Each Click Count. It walks a beginner through the setup steps and anatomy of the system, dives into advanced strategies and provides a good foundational view of how to analyze and digest data for day-to-day optimizations. Loved every page of it!