Offline conversion imports play an important role in giving accurate sales attribution from the lead all the way down to the keyword. This is probably the best video I have found so far that outlines the steps to achieve it. I love when I get the opportunity to apply this level of granularity to a campaign. It always equates to more accurate targeting with stronger signals for optimization, giving us the most efficient campaign possible.
https://lnkd.in/eJ8ihgSc
Set Up Offline Conversion Imports for Google Ads
