Surfside PPC is probably my favourite channel to learn about the technical steps in performing google ads strategies. The walkthroughs are really informative and to the point. Even if you know the topic, he covers little details you may have overlooked. Today’s video of choice is Discovery Campaigns 🙂 An effective display paltform that rivals the feed scroll of Facebook. It is visible in youtube, the google feed, and gmail. I really like it for branding & eCommerce. You can use the same Audience targeting options as other display campaigns, so a similar audience strategy can be used.