Google Ads News
Search Engine Marketing Changes every day. It is important to stay up to date and this is a collection of important SEM news as I come across it
Google Ads Algorithm Update-Video Discussion
Some more Google Ads news today, as they announce some of the changes to their upcoming algorithm update in regards to privacy compliance.In short, the biggest shift I see is in the shortening of the stored data window. A max of 3 weeks will be stored for audiences....
Responsive Search Ad Update: podcast tutorial
With expanded text ads going away, we need to dive into the intricacies of responsive ads. There are a lot of subtle particularities that can make responsive great, or if ignored, not so great. The paid search podcast just launched a 3 part episode series focused on...
Set Up Offline Conversion Imports for Google Ads
Offline conversion imports play an important role in giving accurate sales attribution from the lead all the way down to the keyword. This is probably the best video I have found so far that outlines the steps to achieve it. I love when I get the opportunity to apply...
NEW* Adjust Conversion Values in Google Ads Smart Bidding
I am happy to see more granularity added to smart bidding! I am more of a manual bidding kind of guy, but this is encouraging and I look forward to testing it out. Search Engine Land Read the Full Article HERE
Video on Qualifying Leads With Conversion Segmentation
This is a really really interesting watch. Kasim Aslam talks about the importance of qualifying leads, to the point of segmenting conversion actions by variable to indicate to google, a high quality, or low quality lead. By excluding the low quality leads from the...
Google Update To True View Youtube Video Ads
Some Google Ads news, as of Sept 30th, True View for Action campaigns will be no more and will change to Video Action campaigns. Its main difference is that it includes the discovery ad placements and a responsive ad system. Not a huge deal, but good to know.thanks,...
Google Ads Automation Round Table
As somebody who is more of a manual-bidding kind of guy, I am still always open to learning about how to properly leverage google's automation strategies to expand my arsenal of tools and prepare for the dreaded day they take away manual campaigns. The guy who...
Details On The New Google Ads Optimized Targeting
This is an excellent article outlining the impressive difference between the dreaded old audience expansion, and the new flashy optimized targeting. In a quick summary, Audience Expansion was always a little opportunistic of google, to essentially say one audience...
Google Expands Local Ad Formats
I have been pretty pumped on the expansion of the ad offering in google maps lately. I have been using the new local ads A LOT and I am happy to see all these new formats roll out :)This article also shows a new google shopping annotation "pick up now" or by a certain...
Google Ads Profit Calculation & Calculator
Calculating a PPC Cost Per Conversion goal is essential, and it should come from the client's profit calculation. A calculation I go by is as follows:Customer lifetime value/Close rate=Cost per Conversion benchmark. So as a hypothetical if a client's customer lifetime...
ROAS Goal Calculation Based On Profit Margins
Calculation for ROAS goals based on profit margins.I often get into a situation where I need to make changes that could reduce the projected ROAS of a campaign in order to keep up with impressions and get more conversions. Ex: CPC needs to go up due to increased...
PodCast On Google Ads Cannibalization
Probably one of the best episodes of the Paid search Podcasts in a while. We have all been there, you inherit an account with over-segmentation and you have to explain why the structure is hurting the account. The Paid Search Podcast ep 264 on Cannibalization...
Say NO To SKAGS. An Article To Help With The Discussion
If you ever get caught in that uncomfortable conversation where you need to walk somebody off the ledge of using the outdated SKAG strategy...here is a great article to arm yourself with sound reason. It perfectly explains why SKAG strategies do not belong in google...
Detailed Update To Broad Match Keywords
Probably the most detailed, well described rundown of how the new changes to Broad Match keywords work. Must listen. I Love this spin off podcast from Jason Rothman who we know from the Paid Search Posdcast. If you are not listening to either, you are blowing it!...
Products Now Featured In Youtube Ads
I'm so glad to see Google Shopping ads continuing to expand. This announcement shows how product feeds can now connect to video ads! Love this and can’t wait to try it out. Click HERE for the Full Article
Google Updates Rules For Customer Match
Wow, big change announced for Google Ads customer match, advertisers no longer need 50k in spend to use customer match! Can't wait to roll this out on more accounts! Also, some cool announcements of a new “performance max” automated campaign type, and great news about...
Pod Cast Explaining The New Matchtype Changes
Keyword match types have changed A LOT in the last little while. Broad Match Modified is gone, Phrase Match and Exact Match have completely changed and this episode of the Paid Search Podcast covers it perfectly. It has changed the way I approach my keywords and I...
Video Tutorial On Setting Up Google Customer Reviews
I found this excellent article and video outlining how to get those beautiful star reviews on your google shopping or text ad campaigns. Paid search people give it a read! https://keycommerce.com/how-to-set-up-google-customer-reviews-for-your-ecommerce-shopify-store/...
My Favourite Google Shopping Book: Make Each Click Count
Google shopping is one of the most powerful digital advertising platforms for eCommerce, and if you have dabbled in it, you know it is VERY different from google text ads. I highly recommend this book from Andy Splichal, Make Each Click Count. It walks a beginner...
Amazing Tutorial Video On Ad Customizers
Ad customizers are an amazing way efficiently make customized ad copy tailored to the user. This video blew my mind when I came across it and I continue to come back to it. https://youtu.be/j7BjrAFbOvI
Google Merchant Center Update
Recent Google Merchant Center Update! Taking effect June 5th.Unique product identifiers (UPI) such as Global Trade Numbers (GTIN) and Manufacturer SKU's have always been important in google shopping because it allows Google to better identify your product and price...
Google Will Reward You For In-Depth Product Reviews
The new Google product review update is going to reward sites that provide in depth product reviews. Here are some things google recommends to get this boost in the rankings and Google Ads quality score. -Show what the product is like physically, or how it is used,...
Google Ads Ebook On Lead Qualification
It may have just been a lead magnet I fell for from Search Engine Land, but it's actually one I enjoyed reading. This SEM ebook on qualifying leads by scoring them based on intent is a great strategy I have often considered but have yet to try. It is always great to...
Google Ads Links To Featured Snippets
Neat news in the Google Ads world. Google is testing linking ads to featured snippets! Pretty excited to see updates like this. Will have my eyes out for more updates. Click Here for More Info
Google Ads Attribution Model Shift
I just got a notification from Google Ads stating a shift in attribution models for youtube & display. Not much detail in the notice, but I look forward to hearing more! Here is what they said:"We'll be upgrading attribution models in the coming months to cover...
New Google Ads Core Web Vitals
Here is a quick look at some of the ranking factors for the new Google Core Vital Update in regards to how speed is evaluated. Interesting to see how each element of page experience is individually ranked. Even though I do not focus on SEO, as an SEM specialist, this...
Video Tutorial: Google Local Ads
An excellent walkthrough of the new Local Ads Program https://youtu.be/iuq7E2dYuIU
Finally Direct Advertising on Google Maps!
Ok, this is an exciting one. Google Ads FINALLY gives the ability to directly advertise locations on google maps! These new “local campaigns” have alot of automation, unfortunately, similar to local service ads, but it's a seriously sweet new feature. You can choose...
SurfSide PPC Youtube Channel
Surfside PPC is probably my favourite channel to learn about the technical steps in performing google ads strategies. The walkthroughs are really informative and to the point. Even if you know the topic, he covers little details you may have overlooked. Today’s video of choice is Discovery Campaigns 🙂 An effective display paltform that rivals the feed scroll of Facebook. It is visible in youtube, the google feed, and gmail. I really like it for branding & eCommerce. You can use the same Audience targeting options as other display campaigns, so a similar audience strategy can be used.
Google Ads Beta Cart Data
Google Ads roll out a new Beta "Cart Data". See how much was added to cart, include in Cost of Goods sold data for products to see gross profit. Some pretty neat features for some extra Ecommerce data. For More information on this topic, Visit the links below...