This is a really really interesting watch. Kasim Aslam talks about the importance of qualifying leads, to the point of segmenting conversion actions by variable to indicate to google, a high quality, or low quality lead. By excluding the low quality leads from the conversion column, (which are identified by provifing separate thank you pages based on qualification selections), you are not only giving google more accurate quality lead data, but our decisions in a manual sense are not steered by false positives. Love this!