by joeybidner88@gmail.com | Jan 18, 2022 | Uncategorized
With expanded text ads going away, we need to dive into the intricacies of responsive ads. There are a lot of subtle particularities that can make responsive great, or if ignored, not so great. The paid search podcast just launched a 3 part episode series focused on...
by joeybidner88@gmail.com | Sep 23, 2021 | Uncategorized
Offline conversion imports play an important role in giving accurate sales attribution from the lead all the way down to the keyword. This is probably the best video I have found so far that outlines the steps to achieve it. I love when I get the opportunity to apply...
by joeybidner88@gmail.com | Aug 19, 2021 | Uncategorized
I am happy to see more granularity added to smart bidding! I am more of a manual bidding kind of guy, but this is encouraging and I look forward to testing it out. Search Engine Land Read the Full Article...
by joeybidner88@gmail.com | Aug 17, 2021 | Uncategorized
This is a really really interesting watch. Kasim Aslam talks about the importance of qualifying leads, to the point of segmenting conversion actions by variable to indicate to google, a high quality, or low quality lead. By excluding the low quality leads from the...
by joeybidner88@gmail.com | Aug 17, 2021 | Uncategorized
Some Google Ads news, as of Sept 30th, True View for Action campaigns will be no more and will change to Video Action campaigns. Its main difference is that it includes the discovery ad placements and a responsive ad system. Not a huge deal, but good to know.thanks,...
by joeybidner88@gmail.com | Aug 13, 2021 | Uncategorized
As somebody who is more of a manual-bidding kind of guy, I am still always open to learning about how to properly leverage google’s automation strategies to expand my arsenal of tools and prepare for the dreaded day they take away manual campaigns. The guy who...
by joeybidner88@gmail.com | Aug 11, 2021 | Uncategorized
This is an excellent article outlining the impressive difference between the dreaded old audience expansion, and the new flashy optimized targeting. In a quick summary, Audience Expansion was always a little opportunistic of google, to essentially say one audience...
by joeybidner88@gmail.com | Aug 10, 2021 | Uncategorized
I have been pretty pumped on the expansion of the ad offering in google maps lately. I have been using the new local ads A LOT and I am happy to see all these new formats roll out :)This article also shows a new google shopping annotation “pick up now” or...
by joeybidner88@gmail.com | Aug 5, 2021 | Uncategorized
Calculating a PPC Cost Per Conversion goal is essential, and it should come from the client’s profit calculation. A calculation I go by is as follows:Customer lifetime value/Close rate=Cost per Conversion benchmark. So as a hypothetical if a client’s...
